Sampling Spain’s Legendary Nightlife
Chemistry Cultura launched the first major U.S. campaign for Licor 43, the best-selling Spanish spirits brand in the world. To establish strong brand equity and drive volume in key markets, we created “La Marcha 43,” a multi-channel experiential marketing campaign that included original creative assets, a social media campaign, brand ambassadors, point-of-sale materials, events and a suite of custom Licor 43 cocktails.
Client : Licor 43
Address : http://www.licor43.com