Combating Negative Cultural Norms

Helping curb misinformation about vaccination, we created an original campaign leveraging the popular idiom “Vale La Pena” (“it’s worth it”) inclusive of TV and outdoor advertising, branding, patient brochures, an infographic and a trilingual microsite. Spots we produced for online and TV distribution ran in 12 Latin American countries, as well as the U.S.

Project Details

Client : Pfizer
Address : http://www.pfizer.com

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