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IGNITE CULTURAL REACTIONS

About Us

Chemistry Cultura is a catalyst for change. Our minority-certified agency lives for experimentation, and the reaction caused when great clients collide with great work.

As a partner of Chemistry, Ad Age 2021 "Small Agency of the Year," we combine the expertise of a Latin-owned firm with the scale needed to execute any challenge.

If you know U.S. Latino is important to your business, but haven't gotten it quite right, we can help. So come visit The Lab and help us ignite cultural reactions.

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STRATEGY

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CREATIVE

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MEDIA

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COMMS

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CONTENT

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SOCIAL

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INFLUENCERS

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Experiential

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Our Clients

Our Clients

Leadership Team

Mike Valdés-Fauli

President

An award-winning marketer and accomplished writer, Mike has counseled a wide array of the world's largest companies and best-known brands.



Alejandro Barreras

Executive Creative Director

Alex counts on more than two decades of advertising experience, reflected in his highly-creative work for major brands.



Lauren Cortiñas

Senior Vice President, Cultura West

Lauren’s role at the agency includes facilitating and coordinating the overall strategy of our communications efforts.



Helene Coutinho

SVP, Media Planning & Buying

Helene is the agency's expert in strategic planning, research and media buying with three decades worth of experience in media markets



Krysten Casabielle

Senior Vice President, Cultura MIA

Krysten leads the media relations team, playing a pivotal role in the planning and execution of multi-market communications programs.



Giancarlo Russo

Vice President, Operations

Giancarlo leads the agency’s digital communications projects and serves as traffic manager for the creative department.



Grace Larrain

Vice President, Account Strategy

Grace oversees pan-regional campaigns and leads strategy for content, corporate comms, consumer storytelling, D&I, and crisis preparedness.



Christy Bates

Senior Vice President, Cultura NYC

Christy’s industry and agency experience includes strategic leadership among emerging trends and B2C and B2B clients in multiple industries.



In the News

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"Chemistry Communications Buys Minority Stake in Pinta" - PR Week

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"Atlanta ad agency acquires stake in Miami’s Pinta" - South Florida Business Journal

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“New Agency, a Spinoff, Will Aim Its Message at a Hispanic Audience” – New York Times

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Join the Lab

Tel: 305.615.1111

• New Business (mvaldesfauli@chemistryagency.com)
• Join Us (join@chemistryagency.com)
• General Inquiries (ignite@chemistryagency.com)

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