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Ignite Cultural Reactions

Chemistry Cultura is a catalyst for change. Our minority-certified agency lives for experimentation, and the reaction caused when great clients collide with great work. As a partner of Chemistry, 3x Ad Age “Small Agency of the Year,” we combine the expertise of a Latin-owned firm with the scale needed to execute any challenge. If you know U.S. Latino is important to your business, but haven’t gotten it quite right, we can help. So come visit The Lab and help us ignite cultural reactions.

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Experimentation

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Lab Partners

Proprietary Formulas

Proprietary Formulas - Laboratorio

CULTURAL INTELLIGENCE

Rapid consumer testing for creative, messaging, reputational issues and pre & post awareness.

PRODUCTION STUDIO

Laboratorio is also our content creation arm, able to quickly and effectively produce high-quality video content at our in-house studio.

Proprietary Formulas - Webfluentials

IGNITING SOCIAL

Proprietary platform for identifying, engaging and amplifying social influencers.

Leadership

Mike Valdés-Fauli

President

An award-winning marketer and accomplished writer, Mike has counseled a wide array of the world's largest companies and best-known brands.

Alejandro Barreras

Executive Creative Director

Alex counts on more than two decades of advertising experience, reflected in his highly-creative work for major brands.

Lauren Cortiñas

Senior Vice President, Cultura West

Lauren’s role at the agency includes facilitating and coordinating the overall strategy of our communications efforts.

Helene Coutinho

SVP, Media Planning & Buying

Helene is the agency's expert in strategic planning, research and media buying with three decades worth of experience in media markets

Krysten Casabielle

Senior Vice President, Cultura MIA

Krysten leads the media relations team, playing a pivotal role in the planning and execution of multi-market communications programs.

Giancarlo Russo

Vice President, Operations

Giancarlo is responsible for the agency’s logistical and operations management including creative traffic, client services and branding.

Christy Bates

Senior Vice President, Cultura NYC

Christy’s industry and agency experience includes strategic leadership among emerging trends and B2C and B2B clients in multiple industries.

In The News

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“Pinta rebrands as Chemistry Cultura” – PR Week

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“Atlanta ad agency acquires stake in Miami’s Pinta” – South Florida Business Journal

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“What Marketers Need To Know About Hispanics, Drivers Of Economic Growth” – Forbes

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