Ignite Cultural Reactions

Chemistry Cultura is a catalyst for change. Our minority-certified agency lives for experimentation, and the reaction caused when great clients collide with great work. As a partner of Chemistry, 3x Ad Age “Small Agency of the Year,” we combine the expertise of a Latin-owned firm with the scale needed to execute any challenge. If you know U.S. Latino is important to your business, but haven’t gotten it quite right, we can help. So come visit The Lab and help us ignite culture.

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Lab Partners

Proprietary Formulas

Proprietary Formulas - Laboratorio


Rapid consumer testing for creative, messaging, reputational issues and pre & post awareness.


Laboratorio is also our content creation arm, able to quickly and effectively produce high-quality video content at our in-house studio.

Proprietary Formulas - Webfluentials


Proprietary platform for identifying, engaging and amplifying social influencers.


Mike Valdés-Fauli


An award-winning marketer and accomplished writer, Mike has counseled a wide array of the world's largest companies and best-known brands.

Helene Coutinho

SVP, Media Planning & Buying

Helene is the agency's expert in strategic planning, research and media buying with three decades worth of experience in media markets

Krysten Casabielle

Senior Vice President, MIA

Krysten leads the media relations team, playing a pivotal role in the planning and execution of multi-market communications programs.

Giancarlo Russo

Vice President, Operations

Giancarlo is responsible for the agency’s logistical and operations management including creative traffic, client services and branding.

Christy Bates

Senior Vice President, NYC

Christy’s industry and agency experience includes strategic leadership among emerging trends and B2C and B2B clients in multiple industries.

In The News

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“To Win Big with Latinos, Brands Should Lean Into Spanglish” – Variety

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“US Hispanic Chamber of Commerce selects Chemistry Cultura as comms AOR” – PR Week

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“What Marketers Need To Know About Hispanics, Drivers Of Economic Growth” – Forbes

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